Luxury fashion brand Zegna, known for its lush wardrobes and timeless footwear, recently launched a brand-new signature loafer: the Mocassin. Staying true to its rich and proud Italian craftsmanship, Zegna’s new Mocassin embodies a piece of the country’s history and culture, as the Italian lifestyle has shaped the brand’s journey from the very beginning. The essence of Italianità is not only embedded in every piece Zegna creates, but in the Mocassin, it resonates even more deeply—rooted in the very heart of this new loafer.
The official name of the loafer isn’t a misspelling—it reflects how Zegna’s founder Zegna global ambassador Mads Mikkelsen stars in the brand’s Summer 2025 campaign wearing the Oasi Lino collection and the Mocassin loafers pronounced it in his native Piedmontese dialect, from the northwest region of Italy. But beyond its history-rich name, the Mocassin is no ordinary shoe. Crafted with meticulous care, the Mocassin underwent a lengthy journey of refinement, where each step in its creation was focused on perfecting every detail.
From the selection of premium leather to the precise stitching, no aspect was overlooked. This extensive process is symbolised by Zegna’s iconic 232 Road emblem, which proudly adorns the vamp of every pair, serving as a mark of craftsmanship and dedication. As a brand deeply rooted in tradition, this stylistic signature reinforces Zegna’s legacy and its mission to bridge the past with the present.
Crafted from the finest leather, the Mocassin is meticulously refined using time-honoured tanning techniques that are deeply embedded in the ethos of ‘Made in Italy.’ This process promises not only unparalleled luxury but also enduring durability, resilience, and an exceptional suppleness that moulds perfectly to the wearer’s foot over time. Redefining comfort in footwear, the Mocassin’s traditional construction allows it to be worn effortlessly sans socks, embracing the easy elegance of Italian sartorial heritage—a style influence that has shaped fashion around the world for many generations.
For a loafer befitting royalty, the new Mocassin took centre stage in the brand’s Summer 2025 campaign, featuring global brand ambassador and actor Mads Mikkelsen. Bathed in luminous sunlight on the streets of Italy, the dashing actor was seen wearing the elegant, timeless Oasi Lino collection, whose fibres are certified 100% traceable— ensuring not only high-end prestige but also sustainable practices. Paired with the Mocassin loafers, the campaign captures more than just a style choice; it reveals a lifestyle.
The Mocassin isn’t simply worn—it’s experienced. With every step, it transports you to the vibrant Italian oasis where past meets present and individual style is a force to be reckoned with. The Mocassin evolves with each wear: softening, moulding, and gaining character. It matures elegantly, much like a classic car or a beloved family heirloom that tucks away every beautiful memory made along the journey.
The campaign features multiple shots of Mikkelsen in charming settings. In one shot, he poses behind a green bicycle with a rustic Italian house as the backdrop, showcasing the smooth loafers paired with a stylish suit. In another shot, he dons a deep burgundy matching suit and trousers, sitting on a stool with his legs crossed, eyes locked on the camera, effortlessly drawing attention to the stunning Mocassin. His surroundings—a minimalist Italian porch steeped in history— adds a layer of sophistication and timelessness to the image.
Each frame in the campaign beautifully reflects Zegna’s ethos of bridging the past and the present, merging the brand’s deep heritage with modern sensibilities. The elegant, understated styling of Mikkelsen, paired with the luxurious, meticulously crafted pieces, showcases Zegna’s unparalleled ability to create timeless designs that resonate with today’s discerning audience.
The Mocassin isn’t just a shoe—it’s a reflection of how Italian craftsmanship has evolved over time. As the campaign puts it, the shoe is ‘Born in the streets of Italy,’ and you can feel that story in every step you take.
