Italian luxury menswear house ZEGNA debuts Paris Saint-Germain (PSG) forward & Ballon d’Or 2025 winner Ousmane Dembélé as its Global Brand Ambassador ahead of the 2026 FIFA World Cup. ZEGNA is known for its meticulous approach to materials and showcasing its creative vision in luxury menswear.
It’s no surprise ZEGNA chose Dembélé–the two share a mutual respect for excellence that translates into distinctive style and character. “I am so happy to officially join the ZEGNA family as an ambassador. For me, the clothes tell a story that echoes the game: collective effort, precision and a passion for excellence. I always feel my best when I am wearing ZEGNA,” says Dembélé.
ZEGNA’s Badge of Honour
Founded by Ermenegildo Zegna in the 1930s with a vision of true luxury crafted in harmony with nature, community, and craft, ZEGNA has upheld these pillars with unwavering dedication. Given this ethos, the brand’s selection of Global Brand Ambassadors is a deliberate and rare honour.
Following its major rebranding in 2021, ZEGNA started to roll out its new brand identity, starting from giving a sleek touch of its name by dropping the “Ermenegildo” to only ZEGNA, new logo and unifying its various sub-labels such as Z Zegna into one unified master collection.
Since 2023, a mere trio of distinguished gentlemen have had the privilege of representing ZEGNA’s illustrious label: Danish actor Mads Mikkelsen, Chinese actor and singer William Chan and French footballer Ousmane Dembélé. A testament to the brand’s unyielding pursuit of exclusivity and excellence.
See how Indonesian multidisciplinary artist Lianggono Susanto and Event Designer Alexander Gotama don ZEGNA.
Dembélé’s Momentum
Dembélé’s relationship with ZEGNA started from 2017 while he was playing for FC Barcelona. As a devoted customer, he consistently chose custom ZEGNA suits for major career milestones, especially when he accepted the 2025 Ballon d’Or where he wore bespoke ZEGNA. Other than that, he was also awarded as Ligue 1 Best Player in both 2025 and 2026.
Right before the 2026 world cup started, Dembélé helped PSG to become treble winners: Ligue 1, French Cup and Champions League. In fact, ZEGNA named him as its Global Brand Ambassador on the eve of Champions League between PSG and Arsenal.
The Epitome of Luxury Menswear
Rooted in sustainability since the 1930s, ZEGNA continues its legacy by sourcing the finest wool for its signature Vellus Aureum collection. Vallus Aureum holds the world record for a single wool fleece with a fineness of 9.4 microns reached in 2023. It has made ZEGNA as the finer and softer premium cashmere used in suits, overcoats, and structured jackets.
Vellus Aureum is a powerful symbol in Greek mythology known as “Golden Fleece.” In ancient tale, the golden fleece is taken from a winged ram–embodying resilience, triumph and perfection. While the wool originates in Australia, ZEGNA perfected it in its historic Il Lanifico wool mill in Trivero, Italy.
ZEGNA sustains its place in menswear luxury industry by staying true to its vision of luxury crafted in harmony of nature, art and craftsmanship. Starting from Oasi Zegna, which grows from one plant to 100 km² natural teritory in the Alps, connecting with international communities in ZEGNART and its craftmanship in producing durable, wrinkle-resistant, soft and yet structural tailoring.
Watch how Ousmane Dembélé donning bespoke ZEGNA for 2025 Ballon D’Or event:
