ZEGNA Announces William Chan as Global Brand Ambassador

ZEGNA is delighted to announce Chinese actor and singer William Chan as the new Global Brand Ambassador, as he made his runway debut at the ZEGNA Winter 26 show during Milan Fashion Week.
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Celebrated for his magnetic presence and understated charisma, William Chan first forged a connection with ZEGNA through a shared vision of contemporary refinement in 2018. Now he became the new ambassador for the House. Moreover, on the same day, he made his runway debut as a global ambassador at the Winter 26 show in Milan.

“After a longstanding relationship with ZEGNA, I am honoured to become part of this century-old, timeless luxury brand,” Chan states. “Rooted in heritage and artisanal excellence, the brand’s authenticity resonates deeply with me, and I am excited to become part of this visionary legacy. Alessandro Sartori’s timeless and forward-thinking designs showcase the pinnacle of what Made in Italy represents for the discerning modern man.”

 

While continuing to shine on the international stage, Chan has also taken on an important role in his life: fatherhood. Facing an ever-expanding life, he remains steadfast, moving forward with composure in both his career and personal life. Ultimately, Chan continues to navigate success with characteristic poise, consistently projecting the sophistication and vitality that exemplify ZEGNA man today.

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Issue #103

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Summary

ZEGNA Announces William Chan as Global Brand Ambassador

  • ZEGNA has appointed Chinese actor and singer William Chan as its new Global Brand Ambassador, marking a new chapter in a partnership that began in 2018.
  • Chan solidified the role by making his runway debut at the ZEGNA Winter 26 show during Milan Fashion Week.
  • The collaboration highlights a shared commitment to contemporary refinement and Italian excellence, with Chan embodying the sophistication and poise of the modern ZEGNA man.