In a world where economic uncertainty casts a long shadow, a surprising new priority is taking centre stage: personal well-being. Nowadays, our focus has shifted from acquiring things to prioritising more intangible values such as our health. Luxury is being redefined, with a focus on lifestyle and well-being over material possessions. More and more people are recognising health as a valuable, future-proof investment. That shift is being felt across the globe, and now, right in the heart of South Jakarta. A new destination is set to open its doors later this year at Jl. Gunawarman No. 77—a sleek wellness centre designed to inspire how we move, live, and thrive. Enter the Technogym Showroom.
“The economic slowdown has encouraged many to reassess what truly matters. There’s a visible shift in how people are spending, they’re prioritising well-being over extravagance,” says Samuel Chin, Managing Director of Technogym Indonesia. “This is not about wellness trends. It’s about a long-term commitment to physical and mental resilience,” he elaborates.
This trend is evident in the increasing popularity of creating personal wellness spaces, from Milan to Jakarta, where individuals are seamlessly integrating health into their daily routines. This movement signals a shift in prioritising health as a permanent engagement, rather than a fleeting wellness fad.
And that is where Technogym Indonesia Experience Showroom comes in. Technogym, with its sleek Italian design and smart technology, offers innovative solutions that ingeniously blend form and function which is ideal not only for discerning homeowners, but professionals and corporations alike.
For Ardi Setiadharma, CEO of Technogym Indonesia, the showroom is more than a place to test out advanced wellness equipment. “Health is now a lifestyle statement. It’s no longer separate from how we design our homes or how we structure our workdays,” adds Ardi.
As individuals reimagine their living spaces, wellness corners are becoming as essential as dining tables. With equipment that looks as refined as its functions—think treadmills that double as statement pieces and smart bikes with immersive road-like rides—the new experience centre invites people to see wellness not as an afterthought, but as the heart of a future-ready lifestyle.
The Technogym showroom will offer equipment such as the Personal Bike by Antonio Citterio, Cross Personal, Kinesis Vision and Run Personal. Crafted by the iconic designer Antonio Citterio, the Personal Bike is not just exercise equipment, it’s a statement piece. Combining sculptural elegance with biomechanics, it reflects Technogym’s belief that wellness should sit proudly in the heart of your home, not be hidden in the corner.
Meanwhile, with its whisper-quiet operation and immersive interface, Cross Personal turns cardio into a holistic ritual. It’s where smooth, intuitive movement meets elegant design, blurring the line between high-performance fitness and high-end living. Kinesis Vision, on the other hand, offers Seamless Interior Integration. It redefines functional training with minimalist beauty, designed to integrate effortlessly into your living space. It offers over 200 exercises in less than one square meter, because wellness should complement your home, not compete with it. Lastly, Run Personal elevates your daily jog into an elegant experience, merging performance-level engineering with the timeless design of Antonio Citterio. With immersive digital content and a silent motor, it’s not just a treadmill—it’s your private cardio theatre.
When the doors open later this year, guests can expect not just equipment, but a curated experience where visitors are allowed to explore premium products, receive expert wellness advice, and discover how to design effective training spaces for various environments, whether it’s at home, the office, or elsewhere.
Because in today’s world, wealth isn’t just about assets—it’s about access to a fulfilling life, and that begins with well-being. Discover how Technogym can transform your home into a sanctuary of well-being.
