TAG Heuer has announced the appointment of South Korean Major League Baseball player Lee Jung-hoo as its newest brand ambassador. The partnership stems from the athlete’s relentless dedication, disciplined mindset, and unwavering pursuit of excellence—qualities that deeply align with TAG Heuer’s Designed to Win philosophy.
This collaboration is part of TAG Heuer’s global campaign, affirming their presence and influence on the global stage. TAG Heuer portrays Lee as calm under pressure and constant pursuit of improvement, aligning with the sporting spirit that is TAG Heuer’s DNA and the ‘precision’ philosophy that characterises their Swiss watches.
Since his professional debut in 2017, with remarkable talent and standout performance throughout his career, Lee Jung-hoo has become one of the defining figures in Korean baseball. Rather than resting on those achievements, he continues to push himself further. From standout performances in the KBO League, now Lee takes on a new challenge on the bigger stage of Major League Baseball.
As he refines his craft in a new environment, Lee naturally embodies the message of the Designed to Win campaign: victory is not predetermined—it is built through daily effort. This reflects his long-held belief that it is one’s attitude and choice toward a goal that ultimately shape the future, as expressed in his words, “Dream big. Then your future will change.”
His journey reflects the essence of Designed to Win: success built not by chance, but by constant dedication and inner strength. The newly released campaign film captures the tension and immersion of standing at a plate, visually translating Lee’s inner strength and competitive mindset. Lee Jung-hoo shares, “I’ve always tried to trust myself and push my limits without hesitation. I believe every choice I’ve made along the way has shaped who I am today. TAG Heuer’s Destined to Win message resonates deeply with my own philosophy, and partnering with a brand I have long admired makes this collaboration even more meaningful for me.”
