Some people enter fashion through catwalks and ateliers; Fion Anggioni slipped in quietly with a sketchbook. At first, it was just drawings posted on Instagram, a creative outlet shared for fun. Then, almost unexpectedly, came collaborations with international brands, carrying her lines from Jakarta to Europe and Australia. For someone without a fine arts degree, it felt both surprising and validating. “I realised my marketing skills weren’t holding me back. They were my superpower,” she says.
That perspective of part artist, part strategist is what makes her illustrations resonate with people. She does not just draw; she translates a brand’s vision into a story people can connect with. Her commission for a European luxury house remains her proudest achievement, proof that her hybrid approach could honour heritage and strategy while still creating something beautiful.
Her days may involve luxury campaigns and live sketching at glamorous events, but the reality is that she also deals with proposals, emails and invoices. To keep the balance, she guards her personal sketchbooks and finds energy in galleries, films and the rhythm of daily life. It is there, away from the spotlight, that her hand moves most freely and her love for illustration stays alive. In those moments, she reconnects with the simple joy of creating for herself. Fion wears the Panthère de Cartier Watch.
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