They say all that glitters is not gold, but it was definitely not the case at Chopard’s global launch of its Happy Diamonds collection at New York Fashion Week 2026. Gold did glitter and diamonds did sparkle as esteemed friends of the Maison along with Chopard Co-President Caroline Scheufele were on hand to celebrate the Happy Diamonds campaign.
Amongst these people are Chopard’s Ambassadors Bella Hadid and Liu Wen, as well as Cody Fern, Karl-Anthony Towns, Jacob Rott, Charlie d’Amelio, Kim Shui, Katya Tolstova, Cynthia Rowley, Nil Sani, Jordyn Woods, Jessica Wang, Future, Hailey Sani, Aisha Mian, Olivia Link and Diogo Lapas.
The campaign itself, which celebrates fifty years of one of the Maison’s most innovative creations, stars Bella Hadid and Liu Wen under Manu Cossu’s direction. Celebrated choreographer and movement director Stephen Galloway and renowned photographer Greg Williams also contributed in bringing the joyful spirit of Happy Diamonds to life.
As remarked by Caroline Scheufele during the exclusive event, “Happy Diamonds have always represented a unique vision of joy and freedom and this campaign beautifully captures that spirit. Through the energy embodied by Bella Hadid and Liu Wen, it celebrates the way these diamonds accompany every moment of life, reflecting the individuality of the women who wear them.”
The evening also marked the unveiling of the Happy Sport Joaillerie New York Special Edition, which evidently paid tribute to The City That Never Sleeps, the very city that hosts this exclusive event. It is a one-of-a-kind creation distinguished by a bezel set with 10 carats of Ashoka-cut diamonds. On the dial, you can see a playful charm inspired by the city, joining six pink Happy Diamonds.
Additionally, if you are a Chopard enthusiast, head on down to the Maison’s Fifth Avenue boutique to see the exhibition dedicated to both the Happy Diamonds and Happy Sport collections, which features an exceptional selection of historical jewellery and timepieces, alongside original sketches and archival documents.
