Located on the main level of ION Orchard—one of Singapore’s go-to luxury destinations—CELINE’s newest boutique is a chic addition to the city’s fashion landscape.
Spanning over 240 square metres, the space brings the House’s signature architectural codes to life with a sleek façade of curved glass and Calacatta Oyster marble. To celebrate the opening, CELINE brought in The interior of the new CELINE boutique in ION Orchard Singapore has a refined 21st century Brutalist appeal none other than its beloved Korean brand ambassadors, Suzy Bae and Park Bo Gum, drawing a wave of excitement from fans and fashion insiders alike.
Inside, an interplay of textures and tones unfolds. Natural stones like basaltina and marble are beautifully balanced with rich oak, cool brass, and antique gold mirrors—creating a space that feels clean, tactile, and effortlessly sophisticated. The result is a refined take on modern Brutalism, rendered through CELINE’s distinct sensibility.
The boutique offers both women’s and men’s collections, spanning ready-to-wear, leather goods, accessories, and Haute Parfumerie. Adding to the excitement is the presence of the new CELINE Beauté line—thoughtfully showcased on a dedicated counter and marking the brand’s first beauty counter in Asia. Towards the back, the CELINE HOMME area unfolds with a darker palette and deeper tones, delivering a distinct yet cohesive extension of the House’s aesthetic.
Next, a private, exclusive space—which can be opened or closed off with movable mirrors— completes the boutique, offering one of several refined resting lounges for well-heeled VIPs. Furnished with a curated mix of vintage and specially commissioned art pieces, the sculptural furniture echoes the architectural language of the space, while a wall-mounted artwork by Dutch artist Machteld Rullens adds a bold, contemporary touch.
Park Bo Gum, the star of Netflix’s hit “When Life Gives You Tangerines,” arrived in the airport in signature CELINE flair. He wore a black Teddy leather jacket with cream shoulder stripes over a relaxed Triomphe T-shirt, paired with Kurt ink-grey jeans and Chelsea leather boots. His look was finished with the Large Travel Bag in Triomphe canvas—equal parts polished and practical.
Meanwhile, Suzy Bae embraced a relaxed airport aesthetic with the Mia shirt in ivory silk crêpe and acetate, paired with Jane flare jeans and a dark blue Fair Isle cashmere cardigan draped effortlessly over her shoulders. Ever the style icon, she added a silk bandana tied around her wrist and carried the CELINE Lulu bag in Triomphe canvas and tan calfskin—a subtle yet standout finish.
For the prestigious boutique launch, both brand ambassadors brought their signature charms to the spotlight. The ever-dashing Park Bo Gum exuded timeless elegance in a crisp white poplin loose shirt, layered beneath the Spencer jacket in navy wool cloth, its sharp buttons lending a tailored edge. He completed the look with classic black gabardine trousers and his trusted Chelsea boots—striking the perfect balance between refined and cool.
Meanwhile, Suzy Bae looked every bit the modern muse in a sophisticated matching set of top and mini skirt, crafted from wool and mohair in a demure vanilla bouclé palette. But what set the look apart were the intricately embroidered jewels adorning the neckline and pockets—subtle yet striking details. She completed the look with the Small Camille 16 Soft Bag in smooth black calfskin.
After taking Singapore by storm, both ambassadors slipped into effortlessly chic off-duty looks for their departures. Park Bo Gum kept things cool in a washed denim Triomphe Teddy jacket layered over an off-white CELINE 16 T-shirt. He paired it with velvet jersey tracksuit pants and sleek Sunset sneakers in suede and leather. The final touch? A pair of CELINE headphones and black Triomphe travel bag in canvas and calfskin.
Suzy Bae opted for a more practical off-duty look with a loose Aviator Blouson jacket in soft lambskin layered over a cotton fleece hoodie and the CELINE Paris tee. She paired it with straight black cashmere flannel joggers, a washed indigo baseball cap, and the signature Triomphe 01 sunglasses in black acetate. Her look was completed with the Teen CELINE Lulu bag in Triomphe canvas and tan calfskin—easy going, but never without elegance.
