Longines is bringing its Ambassadors of Elegance together for the first time in a new campaign celebrating individuality, connection and enduring style. Kate Winslet, Eddie Peng, Jennifer Lawrence, Henry Cavill, Zhao Liying and Yosh Yu gather under one roof for the Home of Elegance, marking a new chapter for the Swiss watchmaker alongside the redesigned Longines Master Collection.
Rather than presenting elegance as a singular ideal, the campaign explores how it can take different forms. Within the intimate setting, each ambassador brings their own character and perspective, while the shared environment creates a sense of harmony between different personalities and cultures. The Master Collection becomes part of this dialogue, its watches reflecting the campaign’s themes of precision, refinement and individuality.
Six Ambassadors of Elegance
Among the longest-standing members of the Longines family is Kate Winslet, who has been an Ambassador of Elegance since 2010. With a career spanning more than three decades, the British actress has moved between complex dramatic roles, producing and directing, while also supporting causes including female equality in film and organisations working with vulnerable communities.
Eddie Peng, a Longines Ambassador of Elegance since 2014, brings a similarly multifaceted career to the campaign. Recognised for his performances across drama and action cinema, he has appeared in films including Hear Me, Unbeatable, Rise of the Legend and Black Dog. His work continues to extend across international productions and television.
Joining the family in 2022, Jennifer Lawrence brings her experience as an Academy Award-winning actress and producer. Beyond her work on screen, she is the co-founder of production company Excellent Cadaver, whose projects span feature films and documentaries.
Henry Cavill, who became a Longines Ambassador of Elegance in 2025, represents another interpretation of contemporary refinement. Known for roles in Man of Steel, Mission: Impossible—Fallout and other major productions, his career has increasingly expanded into producing, with upcoming projects including Warhammer 40,000, Highlander and Voltron.
From China, Zhao Liying has represented Longines since 2017. Known for acclaimed television and film performances, she has built a career across diverse roles, with credits including The Story of Minglan, Wild Bloom and Article 20.
Completing the six is Yosh Yu, who joined Longines in 2025. Recognised for his role in Creation of the Gods, the Chinese actor also practises mounted archery, an accomplishment that reflects the campaign’s emphasis on discipline, focus and mastery.
The Master Collection Enters the Home of Elegance
Within this gathering, the redesigned Longines Master Collection takes on a supporting yet significant role. First introduced more than two decades ago, the collection returns with new three-hand models, moonphase chronographs and, for the first time, a monopusher chronograph.
The 41mm Chrono Monopusher introduces the calibre L799.5, a manual-winding movement with a 68-hour power reserve, while the Chrono Moonphase models feature the automatic calibre L687.5 and a 66-hour power reserve. The three-hand range spans 30mm, 34mm, 39mm and 41mm, offering different expressions of the collection’s signature elegance.
Ultimately, the Home of Elegance campaign positions the Master Collection not simply as a collection of watches, but as part of a broader conversation about individuality and enduring style. With six distinctive ambassadors gathered together, Longines offers a portrait of elegance that is diverse in expression yet united by a shared appreciation for refinement, character and craftsmanship.
