BTS member Jung Kook has stepped into Chanel’s world of fine fragrance, fronting a new film series built around Chanel 1957, part of the house’s Les Exclusifs collection.
Rather than a straightforward celebrity endorsement, the campaign frames the pairing as a genuine encounter. Jung Kook’s own story meets the character of the scent, giving the release an editorial feel beyond typical ambassador news.
Jung Kook Meets 1957
In the first film, Jung Kook reflects on how 1957 connects to his own path. The fragrance becomes a lens for a more intimate side of the artist. It moves past the polished performer image fans know from BTS and his solo work.
It’s less a product placement than a mood piece. Jung Kook simply narrates what the scent evokes for him personally.
Inside the Conversation with Olivier Polge
The second film pairs Jung Kook with Olivier Polge, Chanel’s in-house perfumer, for an unscripted video call about the fragrance’s composition.
The exchange gives audiences rare insight into how a scent like 1957 is built—its structure, its intended sensations. It also humanizes Polge, a figure who rarely appears in front-facing campaign content.
For fragrance enthusiasts, this is the more substantive half of the story. It’s a chance to hear the “why” behind the notes, not just the marketing shorthand.
Why Jung Kook Fits the House of Chanel
His first album, GOLDEN, released just months later. It cemented him as an artist capable of carrying a solo narrative, much like the film series now asks him to carry Chanel’s.
