Founded in 2011 by Alexandre Mattiussi, Ami Paris has become one of France’s most distinctive contemporary fashion houses by redefining Parisian elegance through an effortlessly relaxed lens. Named after the founder’s initials while also referencing the French word ami, meaning “friend,” the house was built upon values of authenticity, inclusivity, and human connection. Rather than chasing fleeting trends, Ami Paris has built its reputation on timeless wardrobe essentials infused with modern sophistication, offering collections that blur the boundaries between formal and casual dressing. Today, the Maison enjoys a global presence worldwide while remaining faithful to its founding vision of creating fashion that feels approachable, versatile, and unmistakably Parisian.
Continuing its tradition of celebrating meaningful cultural moments, Ami Paris introduces its 2026 Qixi Sweetheart Capsule Collection, a special release inspired by Qixi, often referred to as China’s Valentine’s Day which falls on 19 August 2026. More than simply commemorating romance, the annual occasion provides the French Maison with an opportunity to honour its longstanding relationship with China while exploring the many forms that love and affection can take. Rather than focusing solely on grand romantic gestures, this year’s collection embraces the beauty found in everyday companionship, highlighting the quiet moments, shared memories, and simple interactions that often define genuine relationships.
Appropriately named Qixi Sweetheart, the capsule reflects Ami Paris’ signature design philosophy of effortless elegance and emotional authenticity. The collection is envisioned as a wardrobe designed to be shared, bringing together simplicity, intimacy, and versatility through garments that naturally complement different lifestyles and personalities. Instead of using elaborate embellishments, the pieces emphasise refined silhouettes and thoughtful details, reinforcing the notion that true connection is often expressed through comfort, presence, and familiarity.
The accompanying campaign continues this restrained narrative through House Ambassador Zhou Yiran. Captured with a minimalist visual language, the imagery focuses on understated interactions instead of theatrical storytelling, portraying relationships through fleeting glances, comfortable silences, and shared experiences. The result is a series of intimate portraits that feel sincere and universally relatable, reinforcing Ami Paris’ contemporary interpretation of love as something defined not by spectacle but by presence, attentiveness, and emotional authenticity.
Comprising 14 carefully considered pieces across ready-to-wear and accessories, the Qixi Sweetheart Capsule Collection reflects both versatility and refined craftsmanship. Unisex silhouettes form the foundation of the collection, including crisp cotton shirts, a shirt dress, polo shirts, tailored trousers, shorts, knitwear, and essential T-shirts designed for both men and women. Complementing the apparel is a curated selection of accessories that echo the same understated design language. A sophisticated palette of crisp white accented by rich burgundy and subtle gold details lends the collection an air of timeless elegance, while premium cotton fabrics, cotton-wool knitwear, and finely crafted brass jewellery reinforce the Maison’s dedication to quality, comfort, and enduring refinement.
More than a seasonal release, the Qixi Sweetheart Capsule Collection captures the essence and beauty of fashion that celebrates meaningful relationships. By pairing timeless Parisian style with a heartfelt tribute to one of China’s most cherished annual celebrations, Ami Paris once again demonstrates that the simplest moments shared together often leave the most lasting impression.
