Only steps away from the original CHANEL boutique, this temporary space is dedicated to the latest collections of Ready-to-Wear, bags, shoes, costume jewellery, and eyewear, along with an exclusive selection of Watches and Fine Jewellery creations.
The boutique brings together the quintessential pillars of the House, luxury, elegance, and modernity, creating a harmonious environment that quietly embodies CHANEL. Every detail pays tribute to the craftsmanship and legacy of the House. Evoking the sophisticated atmosphere of Mademoiselle Chanel’s own legendary Parisian apartment at 31 rue Cambon through a contemporary lens, the space features bespoke design elements and a collection of modern art pieces, referencing the House iconography.
The strikingly minimalist white façade of the temporary boutique stands out and is inviting for a closer look. Once inside, guests are immersed in an interior defined by pure lines and a sophisticated interplay of materials, including marble, bronze and tweed, all adhering to the CHANEL palette of white, beige, and gold.
Stepping into the boutique, guests are greeted with the latest bag and accessories collection including the newest CHANEL 25 handbag alongside standout pieces from the season. Meanwhile, a luminous gold painting by Robert Greene draws the gaze in, offering an immediate sense of artistry.
Moving along, an intimate space features a dazzling array from the CHANEL Watches and Fine Jewellery collections. Guests are able to discover the latest Coco Crush creations, as well as the Camélia Fine Jewellery collection which is being introduced for the first time in the boutique. Alongside are the heart of this universe: the iconic Watch collection such as J12, Première, BOY·FRIEND, and Code Coco.
Farther on, the shoe salon is enhanced by La Gloire, a glazed stoneware and a gold-leaf sculpture by ceramic artist Johan Creten. Tweed sofas provide a refined moment of repose, allowing guests to peruse the shoes offering in comfort. A remarkable chandelier that has been especially crafted by Goossens, the esteemed goldsmiths who have been part of the CHANEL Métiers d’art since 2015, hangs overhead and celebrates the House’s commitment to preserving and perpetuating extraordinary savoir-faire.
Passing through a vestibule adorned with two glass beaded artworks by Liza Lou, guests arrive in the Ready-to-Wear salons. Here, a chair by celebrated American designer Wendell Castle and a sculptural side table by Christophe Côme, along with tweed sofas, complete the salon’s singular and exclusive character.
This season, the boutique opens with the Spring-Summer 2026 pre-collection. This collection redefines modern essentials with relaxed, fluid silhouettes crafted from silk, cotton and tweed, supple leathers, cashmere, and diaphanous lace in neutral and pastel tones. Inspired by Gabrielle Chanel’s vision, the collection blends sporty knits with graphic prints and innovative shapes, balancing sophistication with youthful ease. Signature codes are subtly reimagined as details like double C motifs, braided trims, and floral accents, imbuing the collection with an intuitive elegance and effortless style.
The new temporary CHANEL boutique offers an unforgettable shopping experience where guests will discover the creations and explore the essence of the House, all while enjoying exceptional service.
