The recognisable face of Novak Djokovic, tennis champion and Hublot Ambassador, appears in his most recent campaign with Hublot. In line with this, the Swiss haute horologist unveils the Big Bang Tourbillon Novak Djokovic GOAT Edition to immortalise the unstoppable sportsman’s triumphs.
The familiar hues of the tennis court are represented in Hublot’s new 44 mm timepiece, which are made available in three variations: blue for hard courts, orange for clay courts, and green for grass courts. Akin to the luscious surface of Wimbledon and other ATP tour grass courts, the green variation transports one to unforgettable summers in the Northern Hemisphere. Against the green composite case, the timepiece’s white strap bears a striking resemblance to the court’s baseline, as if inviting its keeper to prepare for the next match. The vibrant cases of all three variations set the stage for the grand reveal of the Big Bang Tourbillon Novak Djokovic GOAT Edition’s centrepiece.
On top of the iconic court colours, Hublot’s newly unveiled timepiece is crafted out of technological advancements special to this watch. Its 44 mm case is made from a unique composite from Lacoste polos and Head tennis racquets, both of which have a special place in Novak Djokovic’s life. The durable yet lightweight material, which supports long-term wear, was first debuted in the 2024 edition of the Big Bang Unico Novak Djokovic. Further personalising the timepiece to its muse, Hublot turns its signature bezel screws into tennis ball-shaped screws.
The bright case of the Big Bang Tourbillon Novak Djokovic GOAT Edition juxtaposes the intricacy of its openwork dial. Powered by the HUB6035 Automatic Tourbillon movement, the watch operates at 3Hz and has a 72-power hour reserve. The mechanics are displayed atop this unique tennis racket string pattern kindred to Djokovic’s own tennis racket. The 0.55 mm strings are intricately “woven” on the dial to replicate the worn tennis racket of the world champion mid-game. While certainly mesmerising, the haute horologist in fact achieves this illusion by laser-engraving each string onto the sapphire crystal. Also seen on this “racket” is the world champion’s “ND1” logo.
As the tip of the hour and minute needles orbit around the dial, its gears get to work. Whilst at 6 o’clock it displays a tourbillon cage made in the same colour of the case, the top half of the watch bears the 22-carat red gold micro-rotor that features the Hublot logo. Peeking from underneath the racket is the heart of the watch—the HUB6035’s mainspring-filled barrel that is also made in the image of a tennis ball. While the final product is memorable, the ingenuity of the barrel could only be captured in its making. Hublot’s engineers began the process by applying rhodium polish to the distinct S-shaped curves before laser-engraving the entire surface to achieve the lifelike texture of the tennis ball and applying yellow-green polish all over. The entirety of the barrel can be better seen on the backside of the Big Bang Tourbillon Novak Djokovic GOAT Edition, wedged between the warm jewels. The extraordinarily elaborate dial balances the simple yet unique grip-tape-like white calfskin strap or alternative white rubber strap.
All in all, the Big Bang Tourbillon Novak Djokovic GOAT Edition and its movement took a total of 293 components and 26 jewels. While the watches themselves are not limited, Hublot nevertheless immortalises its Ambassador’s victories by numbering the timepiece in accordance with his wins on each court type. Having claimed 101 wins in total, there are 72 Big Bang Tourbillon Novak Djokovic GOAT Editions in blue to represent his hard court victories, 21 of the orange variation to represent his wins on the clay court, and 8 of the green version for his triumphs on the grass. Having developed a familial relationship with its Ambassador, Hublot is also committed to adding even more pieces to celebrate Novak Djokovic’s future victories.
