Since its founding in 2010 by Alexandre Mattiussi, Ami Paris has embodied the spirit of effortless Parisian chic. Short for the name of its founder and creative director Alexandre Mattiussi, “Ami” also means “friend” in French, and that sense of warmth and community is woven into every collection. Ami Paris approaches fashion in a relaxed and authentic way, with stylish and comprehensive wardrobes composed of timeless basics. Capturing its hometown’s unique, effortless elegance, Ami Paris blurs the boundaries between casual and chic. Its values celebrate love and friendship, inclusion and diversity.
For Fall/Winter 2025, Ami Paris invites actor Adam DiMarco to bring its latest collection to life. Shot by photographer Angelo Pennetta, the campaign follows DiMarco on a Parisian journey through the storied streets of the 11th arrondissement. In the campaign, DiMarco wears Ami Paris’ seasonal essentials—checkered blazers, casual outerwear, the sleek Mirage sneakers, and the standout Carrousel bucket bag—while introducing the newest interpretation of the Ami de Cœur symbol, now in a bold black finish.
“Ami Paris is a brand that comes from the heart (no pun intended). It’s a love letter straight from Alexandre to the world. Wandering the streets of Paris in this effortless and comfortable collection felt like catching up with an old friend, and I couldn’t be more thrilled to be welcomed into the Ami Paris family with this campaign,” says DiMarco.
The charming Canadian actor, known for his breakout role in the Emmy-winning HBO drama series, “The White Lotus”, has been steadily carving his place in the entertainment industry. He recently starred in Amazon’s viral hit “Overcompensating”, which has been renewed for a second season, and he is set to lead Netflix’s upcoming “Something Very Bad Is Going to Happen” in 2026. His fresh, modern energy mirrors Ami Paris’ identity—playful, approachable, and rooted in authenticity.
Adding to the season’s narrative is Ami Paris’ Fall/Winter 2025 “Carrousel” campaign, fronted by French model Jeanne Cadieu. A long-time friend of the house, Cadieu first appeared at the Fall/Winter 2023 show and has since walked six times for the brand, cementing her place in its story. Once again captured by Angelo Pennetta, who recently shot the Portraits d’Ami campaign, it shows Cadieu moving through her daily errands—from bustling Paris streets to intimate apartments—wearing the Carrousel bag with a carefree confidence that reflects its design philosophy.
The Carrousel bag, unveiled during the Spring/ Summer 2025 show, has quickly become a staple piece of the Maison’s vestiaire. Its soft, deconstructed silhouette strikes the perfect balance between casual and elevated, making it a versatile companion for both day and night. Available in two sizes and crafted in leather or suede, the Carrousel comes in a spectrum of colours—from timeless black, chocolate, and khaki, to bolder hues like cinnamon and lime green—allowing it to adapt to any mood or occasion. The Carrousel is now available worldwide at the Ami Paris boutique network and online at amiparis.com.
With the Fall/Winter 2025 campaign, Ami Paris reminds us that true style is about connection, emotion, and a certain joie de vivre. By weaving together DiMarco’s fresh global appeal and Cadieu’s quintessential French elegance, the brand underscores its ability to capture the attention of both loyal clients and new audiences. Whether it’s DiMarco’s cinematic stroll through Paris or Cadieu’s busy-day elegance, Ami Paris continues to capture the essence of a metropolitan city and a modern way of living that inspires the world.
