ince 1874, Swiss luxury brand Piaget has mastered the balance of time and form, crafting timepieces that fuse precision watchmaking with bold artistic expression. Renowned for pioneering ultra-thin watchmaking, the legacy brand carved its distinct identity through mechanical excellence and fearless design—all starting from a family farm in the municipality of La Côte-aux-Fées, nestled in the Swiss Jura mountains.
Last year, Piaget marked its remarkable 150th anniversary—no small feat for this storied Maison—and continues to embrace founder Georges-Édouard Piaget’s enduring motto: “Always do better than necessary.” So, it’s no surprise that in 2025, the Maison turns its focus to launching upgraded jewellery watches with a refreshed vision. From the striking Swinging Sautoirs and bold cuff watches that channel the free spirit of the late 1960s, to a reimagined Piaget Polo 79 in white gold, and the radiant Rainbow Aura that celebrates the gem-setting artistry Piaget has championed since the ’60s—each of these new pieces stands as a testament to how luxury timepieces can transcend function and become enduring works of art.
Piaget expands its Swinging Sautoir collection with new variants featuring lively hues and a variety of jewels
SWINGING SAUTOIR AND HIDDEN TREASURES
In 1969, Piaget entered a creative renaissance. Already known for ultra-thin movements like the 9P and 12P, the Maison broke tradition by sending designers to Paris couture shows. Inspired by fashion, they returned with bold ideas—sketching watches on magazine models and transforming timepieces into necklaces, cuffs, and pure style statements.
Under designer Jean-Claude Gueit, these pieces went beyond timekeeping, capturing the freedom and expressive power of a transformative era. This spirit culminated in the 21st Century Collection, where Piaget merged technical precision with artistic flair. Embracing the bold energy of the 1960s, the Maison introduced vibrant colours, unexpected forms, and asymmetrical trapeze designs that became Piaget signatures, such as adorning Swinging Sautoirs and sculptural cuffs with ornamental stone dials.
Today, Piaget expands its Swinging Sautoir and Hidden Treasures collections, bringing a new level of individuality in the spirit of the original 21st Century Collection. Vibrant stones like ruby-root, turquoise, and tiger-eye now adorn the iconic hand-woven gold chains of the Swinging Sautoirs. The Maison also continues its tradition of bold cuff watches, introducing one with a partially hidden opal dial set in an asymmetrical white gold case, its texture evoking wind-sculpted waves. Another cuff stuns with a pink gold snake motif and a vivid green enamel dial. Like the sautoirs, these Hidden Treasures are handcrafted by Piaget’s master goldsmiths, showcasing generations of skill and savoir-faire.
THE PIAGET POLO
The 1979 debut of the Piaget Polo marked another defining chapter in the Maison’s history. Bold and iconic, it demanded its own identity, becoming the first Piaget timepiece to carry a model name. Crafted exclusively in precious metals, it stood apart with its signature gadroons—alternating polished and brushed lines flowing seamlessly from case to bracelet. Most famously produced in yellow gold, it was also offered in white gold, which has now become a rare find.
In 2024, Piaget honoured this legacy with the return of the Piaget Polo 79 in yellow gold. Now, the Maison unveils a rare and striking iteration in white gold, infusing contemporary brilliance into the timeless design. This new interpretation retains the Polo’s signature elegance while reflecting Piaget’s ongoing evolution—introducing a larger, more modern take on the classic sports watch.
RAINBOW AURA
Introduced in 1989, the Aura exemplified Piaget’s mastery of harmony. First explored with the Piaget Polo collection, it pushed the seamless fusion of case and bracelet to new heights. Nearly entirely gem-set with diamonds so finely placed they seemed invisible, the Aura radiated brilliance true to its name. Incorporating a mechanical movement, Piaget proved its ability to merge watchmaking precision with aesthetic innovation. The result was a timepiece that disappeared beneath the touch yet dazzled the eye—a true pinnacle of Piaget.
In 2025, Piaget reimagines this legacy with the Rainbow Aura, a tribute to the Maison’s mastery of colour. Featuring a spectrum of gemstones, each carefully placed to create a seamless gradient, this extraordinary creation transforms mechanical timekeeping into a luminous canvas where every stone captures not just light, but imagination.
