Luxury automotive brand Lexus Indonesia recently held its prestigious annual event, the Lexus Cup Indonesia, at Pondok Indah Golf, South Jakarta. Held last January, the golf tournament was designed to reflect the refined lifestyle of Lexus’ discerning clientele, offering a personalised golf experience infused with signature Omotenashi hospitality and the brand’s commitment to delivering an “Experience Amazing.”
Lexus Cup Indonesia featured two main categories: the Tournament and the Challenge. In the Tournament category, two winners earned the coveted chance to represent Indonesia at the Lexus Cup Regional in Singapore last March. There, they went head- to-head with top contenders from across the Asia-Pacific region—while also teeing off at one of the world’s most sustainable golf destinations, the Tanjong Course at Sentosa Golf Club. The participants also had the chance to play together with members of the Ladies Professional Golf Association (LGPA) such as Hannah Green, Ariya Jutanugarn, and Hinako Shibuno.
Meanwhile, the Challenge category brought added excitement to the event with the Longest Drive Challenge and the One Club Challenge. Furthering its push for refined electrification in Indonesia, Lexus also presented special Hole-in-One prizes: the latest models from its electrified line-up—the Lexus LBX with Self- Charging Hybrid technology, and the RX 350h Hybrid SUV.
Lexus Cup Indonesia was first introduced in February 2024 as a celebration of the brand’s dedication to impeccable service and elevated lifestyle experiences. Designed exclusively to offer “The Best Personalised Golf Experience,” the inaugural event marked Lexus Indonesia’s debut into the world of luxury golf tournaments.
Under the theme “Master of Fairways,” the event showcased Lexus’ dedication to mobility innovation and exceptional hospitality. Every moment, from arrival to the final swing, offered a refined and personal luxury golf experience. Guests were afforded a seamless registration process, were given a personalised welcome kit, and were accompanied by a personal usher. The 2025 edition upheld this commitment, emphasising Lexus’ focus on precision, elegance, and personalised excellence both on and off the green.
“Through the Lexus Cup, we hope to meet the needs of customers who consider golf a part of their lifestyle. Moving forward, we are committed to continuously innovating by presenting exclusive events and special privileges that align with our customers’ needs and passions,” said Bansar Maduma, General Manager of Lexus Indonesia.
To reinforce its commitment to sustainable mobility, Lexus Indonesia introduced The All New Lexus RX in 2023, featuring two new electrified powertrain options: Plug-In Hybrid Electric Vehicle (PHEV) and Hybrid Electric Vehicle (HEV). Marking a first for the brand locally, the PHEV variant broadens Lexus’ commitment to offering refined mobility solutions for evolving lifestyles.
Since its global debut in 1998, the RX has been Lexus’ best-selling model. Its strong presence in Indonesia began with the 3rd generation RX 350 and 270, followed by the 4th generation RX 200t/300. In 2022, Lexus unveiled The All New RX at GIIAS, ahead of its official launch today with a complete line-up that includes the RX 450h+ Luxury (PHEV), RX 350h Luxury (HEV), and RX 350 Luxury (Gasoline). With consistent segment leadership—47% market share in 2020 and 50% in 2021 according to Gaikindo— the RX continues to define excellence in the Luxury Medium SUV category.
Leading the line-up is the RX 450h+ Luxury with a 2.5L 4-cylinder Plug-In Hybrid Electric engine delivering 304 Hp and an all-electric range of 60–70 km, supported by an efficient and convenient AC charging, in which a Wall Charger home unit and portable charger are provided for PHEV customers. Next, the RX 350h Luxury shares the same engine and transmission, offering a 247 Hp Hybrid Electric powertrain with FWD for those seeking optimal efficiency and comfort. These new generation offerings strengthen the brand’s position in delivering sustainable technology.
Elsewhere, the All New Lexus RX marks a refined evolution in design and innovation, crafted with the unmistakable precision of Lexus Takumi artisanship. It is defined by its Spindle Body silhouette, sleek LED lighting, and a modern Lexus emblem. Inside, the driver-focused Tazuna Cockpit is complemented by a 14-inch touchscreen, a 21-speaker Mark Levinson system, ambient lighting, and electric reclining rear seats— delivering a confident, connected drive supported by the GA-K platform, Lexus Safety System+ 3.0, as well as other intuitive features such as E-Latch, Safe Exit Assist, and Voice Command, among others.
