It was an evening of connection and camaraderie as The Time Place marked the finale of its 25th Anniversary celebration at its Pacific Place branch. Following a series of nationwide roadshow events held at Plaza Indonesia, Tunjungan Plaza 4 and Pacific Place respectively, the grand closing night was the ideal culmination to a year full of thanksgiving and revelry.
Held at a larger and more extravagant venue, a jubilant feeling permeated the air and heightened the atmosphere, flawlessly reflecting the importance of the occasion. Elegant floral arrangements were strategically placed at the entrance of the store, while one side was allocated as the dedicated setting for the event. Here, a lively presentation of blooms dotted the space, while a large backdrop and stage alluded to the anniversary. A colourful photo wall ushered guests in and allowed them to take photographs with friends and other VIPs. On one side was the DJ booth, while another area was designated as the bar, where cocktails and special drinks were prepared for those in attendance.
The bold DEFY Chronograph USM paints a picturesque scene of Switzerland’s golden era, a period of great breakthroughs for humankind. Between scientific discoveries and astronomical advancements, the field of Haute Horlogerie also experienced a major win with the unveiling of the 1969 Zenith DEFY. The revolutionary timepiece, powered by the El Primero 3019 PHC, became the first automatic chronograph calibre the world had ever seen. Clad in an angular case and bezel, the luxury timepiece that beat at 5Hz birthed a new way of telling time that would be treasured for centuries to come. In the same decade, Swiss giant USM Modular Furniture made headlines with the creation of the USM Haller modular system in 1965. Both paragons for timeless designs and champions of sustainability, the Zenith x USM Modular Furniture partnership felt instinctual and may even trigger more cutting-edge innovations.
As more guests arrived, they were served a variety of delectable canapés to savour while upbeat music by DJ Freya filled the venue and a live digital art showcase by Abenk Alter began. They were also invited to peruse the store’s exquisite display of luxury watches, including some of the latest collections from the foremost brands in haute horology. However, the invitees were principally drawn to the special edition timepieces from four leading watch manufacturers—Breitling, Chopard, Hublot, and Zenith-especially created for The Time Place’s 25th Anniversary. Limited in number and crafted in collaboration with The Time Place, these watches do not only represent a close relationship with the brands; they also denote shared values particularly in terms of craftsmanship, innovation, and excellence.
To begin the programme, hosts Daniel Mananta and Nadia Mulya brought charm and warmth to the proceedings as they welcomed everyone present and introduced Time International President & CEO, Irwan =Danny Mussry, who was accompanied by Time International Executive Vice President, Shannon Hartono, Time International Vice President for Sales & Operations, Adhidarma Herman, and Director of Pacific Place, Renee Tang. The hosts proceeded to ask everyone to raise their glasses to commemorate the noteworthy occasion. The affable CEO and executives led the toast and similarly raised their glasses to everyone in the audience. Following the meaningful toast, a delightful performance by KAHITNA ensued and had everyone swaying and grooving to the music. Filling the premises with their beautiful voices, KAHITNA enlivened the evening with their remarkably live by repertoire.
Aside from the exceptional musical entertainment, the guests were also treated to an on-site portrait session with an artist, as well as bottles of Bottega Gold wine with personalised calligraphy bearing their names to take home as souvenirs. They were also privy to the completion of Abenk Alter’s live digital art showcase, which was revealed before the programme’s end. An exuberant piece depicting the goings-on of the night, it is an accurate and wonderful representation of a singular moment in time.
Truly an evening of friendship and shared passions, The Time Place’s 25th Anniversary not only marks a milestone in its history; the silver jubilee also cements its place in the hearts of the Indonesian community. This is evidenced by the distinguished lineup of guests from the entertainment, lifestyle, and creative industries, including Cinta Laura, Nicholas Saputra, Angga Yunanda, and Shenina Cinnamon, just to name a few. Of note is that many of those in attendance were not new faces, but friends and collaborators of The Time Place for many years.
Drawing to a close, the festive event was a fitting conclusion to the 25th anniversary celebrations of The Time Place and an elegant way to bring clients, friends and partners together in an atmosphere of gratitude and refinement. It heralds a new and exciting chapter in the story of The Time Place.
With renewed fervour to provide only the best in terms of fine watches, innovation, and customer experience, The Time Place continues its journey as the leading timepiece retailer in the country. From its first store in Plaza Senayan, which opened in 1999, it now has four boutiques—Plaza Senayan, Plaza Indonesia, Pacific Place, and Tunjungan Plaza IV in Surabaya—to cater to its ever-growing clientele. Offering more than 30 renowned watch brands housed in its various locations, The Time Place stays true to its famous tagline, “Value. Knowledge. Choice” and offers customers not only a wide selection of timepieces to choose from, but also a world-class shopping experience right here in Indonesia.
Now equipped with a wider reach and 25 years of expertise in the field, The Time Place perseveres to preserve its legacy and reaffirms its commitment to safeguarding the connections it has made with its valued partners and clients for two and a half decades, “Through the years, we have developed lasting relationships, built on trust and a shared passion for excellence, always striving to exceed the expectations of those we serve,” said Irwan Danny Mussry, President & CEO of Time International. “We are incredibly proud of how far we’ve come, and we look forward to bringing the finest luxury pieces to our customers for many more years to come.”
