When it comes to luxury, nothing comes close to CHANEL. A Maison that has endured the passage of time, tastes and trends, its prominence and lasting legacy can be attributed to the woman who gave her name and passion to evoke quality craftsmanship.
Gabrielle Chanel was a pioneer. She was a strong, independent woman who paved her own path despite the many hurdles and challenges she faced. Someone who stayed true to her craft and used it to empower other women through exceptionally made fashion, Mademoiselle Chanel was, and continues to be, a great source of inspiration for the brand that she founded in 1910. This year, CHANEL takes a look back at the humble beginnings of the brand and pays tribute to its talented seamstresses and their exceptional savoir-faire in the new CHANEL Haute Horlogerie and Horlogerie capsule collection: COUTURE O’CLOCK. Thimbles, scissors, pins, as well as the other tools of the daily work in the rue Cambon ateliers take centre stage. They depict the very essence of the brand—fine craftsmanship, exquisite quality, and a rich legacy—and serve as playful, albeit important, symbols of what CHANEL has to offer.
