To commemorate its 150th anniversary, Piaget has launched a special edition of its renowned Possession collection, a vibrant showcase of the brand’s enduring craftsmanship and playful elegance. This recently introduced capsule collection pays homage to Piaget’s deep heritage in goldsmithing and jewellery design, while infusing a modern twist that speaks to the Maison’s innovative spirit.
PIAGET’S ATELIERS DE L’EXTRAORDINAIRE
Founded in 1874 by Georges-Édouard Piaget in the quaint village of La Côte-aux-Fées, Switzerland, Piaget began as a maker of high-precision watch movements. Over the decades, the brand expanded into creating its own timepieces and jewellery. Piaget’s journey is a testament to its commitment to excellence, with each piece crafted to embody the brand’s motto, “Always do better than necessary.”
The Possession collection, first introduced in 1990, quickly became one of Piaget’s most beloved lines, celebrated for its interactive design elements and modern elegance. The collection’s signature spinning rings symbolise the joy of turning dreams into reality—a philosophy that has guided Piaget for 150 years.
THE 150TH ANNIVERSARY COLLECTION
In celebration of its sesquicentennial, Piaget has reimagined the Possession collection with a special five-piece capsule collection which highlights the Haute Couture aura and the Maison’s House of Gold spirit.
At the heart of this collection is the Possession 150th Anniversary ring, a piece that embodies Piaget’s legacy of masterful chain-making. This ring features three distinct chain designs—the white-gold gourmette, the braided palm chain, and the twisted torsade—each intricately pave- set with diamonds and polished to perfection. These chains are harmoniously integrated into the ring’s spinning bands, allowing the wearer to playfully twist the ring, with the diamonds catching the light at every turn. This element of movement is a hallmark of the Possession collection, emphasising both the joy and sophistication that Piaget’s exquisite pieces are known for.
Adding to the allure, one of the rings in this collection is adorned with a vibrant gradient of sapphires, rubies, and tsavorites, spinning alongside a band of white diamonds. This burst of colour is a nod to Piaget’s history of fearless experimentation with gemstones, contrasting with the traditional green and white palette of its Swiss Jura origins. The Maison was never afraid to go beyond that, conjuring up a world of extravagant colours and intense elegance, a combination that would become a unique hallmark: the Maison of Extraleganza.
Finally, the collection also features an engraved snake-scale motif, a design element borrowed from Piaget’s iconic Limelight Gala watch. This motif, combined with the luxurious materials and innovative design, makes the collection a true celebration of Piaget’s remarkable 150- year journey.
Piaget has also launched a visually stunning campaign for this collection, featuring model Ella Rose Richards, who embodies the modern and playful spirit of the Possession line. The campaign, shot by esteemed visual artist Brigitte Niedermair, captures the essence of Piaget’s blend of tradition and contemporary chic, making it a fitting tribute to the Maison’s vibrantly rich and storied history.
In addition to the Possession collection, Piaget is celebrating its anniversary with other significant releases, such as the revival of the Piaget Polo from 1979 and a new ultra-thin Piaget Polo 150th anniversary Limited Edition watch, further cementing its place in the world of luxury and craftsmanship.
As Piaget celebrates 150 years of excellence, the latest Possession collection stands as a shining example of the brand’s enduring legacy. With its playful elegance, masterful craftsmanship, and bold use of colour, this collection is a true testament to Piaget’s ability to blend tradition with innovation, ensuring that its creations continue to captivate for generations to come.
